Atelier79: French-Armenian Fine Jewelry
A jewelry company committed to becoming a hub of exchange between French design and Armenian craftsmanship.
The logo uses round dots present in 3 points of the logo, creating a modern take on a classic feel, while also visually linking to the ornamentation of jewelry. The color palette is inspired by natural elements like terracotta, and the blue of the French Riviera, while also incorporating classic and sophisticated colors like beige and black. Custom patterns were also created for this project.
Creative Direction
Peno Mishoyan
Design
Araz Bogharian
Atelier79 take a more ethical approach by raising awareness on upcycling gold in all our designs. They believe less is more when it comes to jewelry design.
For gold or “ոսկի” (pronounced voski), the letters of this word in the digital system of the Armenian alphabet correspond to: Ո (vo) – 24, Ս (s) – 29, Կ (k) – 19, Ի (i) – 11. These numbers equal to 79, which is also the serial number of the gold in the periodic table of Mendeleev.
