Miqayel Voskanyan & Friends
MVF is creating a sound between old and new; a fusion of jazz, rock, and Armenian folk.
Miqayel Voskanyan & Friends is an ethno-jazz and folk band from Yerevan, Armenia. Formed in 2011, the band uniquely combines jazz and fusion with the tar, a long-neck flute used in Armenian folk music for centuries.
Just as the MVF Band is giving a new identity to tar music, we worked to give a new visual identity to the beloved band. Modern and bold, the MVF logo and supporting elements are inspired by the music of MVF: a fresh and modern sound. The identity is applied across various mediums, from the band’s technical rider to concert posters and album covers.
“Although historically heard in traditional Armenian folk music, Voskanyan’s band has created a new genre of music that fuses old and new to produce something wholly unique - an alluring concoction of jazz, folk and rock, all inspired by classical Armenian melodies!”.
- Daylayl Production
